If you want your e-commerce website to be a success, you need to design it to convert visitors into customers. This can be done in several ways. First, you need to make sure that your visitors are comfortable and confident in your product or service. This is not achieved by using A/B testing but by giving proper attention to each visitor. If you are looking for a good website, see over here the features of ecommerce website design and development in Canada.
User experience:
One of the best ways to make your e-commerce website stand out is to use color. Color helps to draw customers’ attention and direct them to important pages. Try incorporating a CTA button in the right location of the page, and avoid using a light color for this. A light button will appear unimportant.
Product categories:
Creating an excellent e-commerce website design can help you build your customer base and boost sales. Ensure that your website design is easy to navigate and incorporates features such as a search bar, view cart button, and clickable logo. It’s also important to consider the natural flow of the eye when designing your e-commerce website.
Search Filters:
Including search filters on your e-commerce website is an effective way to make your store more user-friendly. This feature can help users quickly find products and find the best fit for them. It will also help your e-commerce store appear higher in Google search results. Users can easily search products by category, color, price, or brand rating. By implementing this feature, you can boost your conversion rates by as much as 26%. Unfortunately, only about 42% of e-commerce websites implement search filters on their website.
High-quality images:
In addition to using high-quality images, other top tips for an outstanding e-commerce website design include using a minimalistic style and avoiding overcrowding your site pages. Adding a lot of text and images can slow down a website’s load time, so it’s important to keep page sizes to a minimum. Also, avoid using images in file formats that consume a lot of data. Instead, opt for high-quality JPG images, which display well on the web. Moreover, avoid using massive PNG files for your product images, which will take a long time to load. It’s important to make sure that your customers don’t have to struggle with the checkout page.
